The appeal is dismissed and planning permission is refused for the conversion of existing building (B1 use) (front and facing Church Street) demolition and rebuilding of rear modern extension to form 6 new residential apartments at Russell and Co, 125 Church Street, Malvern, WR14 2AH. The application Ref 12/01298/FUL, dated 7 September 2012, was refused by notice dated 10 May 2013.