The appeal is allowed and outline planning permission is granted for the erection of up to 120 dwellings, access, parking, public open space with play facilities and landscaping on land to the east of Main Road, north of Brookend Lane, Kempsey, Worcestershire in accordance with the terms of the application, Ref 13/00417/OUT, dated 28 March 2013, subject to the conditions set out in the schedule at the end of this decision.